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Emoji marketing startup Inmoji raises another $1.5M
Emojis — not just a fun way to avoid writing actual words, but also an opportunity for ???? Well, Inmoji, a startup that creates emoji-focused marketing campaigns, is announcing that it has raised an additional $1.5 million, bringing its total funding to $9 million. This comes a week after announcing ..
Hull aggregates customer data from all your marketing services
Chances are you’re generating a lot of data about your customers, but it’s a mess to get a good overview of their profiles. Hull wants to be the central hub for all of your customer data so that you can better target them. The startup just raised $2.6 million from Alven Capital and Point Nine […]
Marketing and investment firm Wareness expands beyond hardware
It’s been about three years since PR firm VSC launched Wareness, a “studio” within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware — founder and CEO Vijay Chattha ..
Splash transitions to B2B event marketing with $7M in new funding
Splash, the event marketing platform based out of New York, has just announced the close of a $7 million Series B funding round led by Ascent Venture Partners, with participation from Spark Capital, Lerer Hippeau Ventures, ScaleUP Ventures, Tumblr founder David Karp, and Vine cofounder Rus Yusupov. Alongside ..
Mobile marketing and data startup mParticle raises $17.5M
mParticle announced today that it has raised $17.5 million in Series B funding. The New York City startup helps marketers collect user data through a variety of services and then funnel that data to other marketing and analytics tools. Co-founder and CEO Michael Katz said this not only reduces integration ..
Why an unhackable mobile phone is a complete marketing myth
David Jevans Contributor David Jevans is vice president of mobile security at Proofpoint and chairman of the Anti-Phishing Working Group. The mobile security market is taking flight due to high-profile hackings, but is there such a thing as an unhackable phone? Especially one that costs as much as $14,000? ..
Marketing and optimization startup Zarget raises $6M
Zarget announced yesterday that it has raised $6 million in Series A funding. Co-founder and CEO Arvind Parthiban said Zarget’s goal is to build a full suite of products for small businesses to track and optimize websites — one that could be used by “a tech-savvy marketer like me, without any coding ..
In-app marketing startup Insert raises $10M
Insert is the new startup from the team behind app development company Worklight (which was acquired by IBM for $70 million). Today it’s announcing that it has raised $10 million in Series A funding. Insert CEO Shahar Kaminitz said that where Worklight (where he was founder and former CEO) was focused ..
How to Create a Killer Marketing Strategy
“I don’t do marketing”. It’s something that many small business owners quote time and time again, without realizing that every time they engage in conversation about their business that’s exactly what they are doing. No matter who you are talking to, you have the opportunity ..