YouTube has announced that it is bringing its live streaming service to the core YouTube app for iOS. Users will see a “big red capture button” that will start their broadcast instantly and allow real-time chat with fans.
Since it launched in 2011, YouTube live streaming has been insanely popular. One-sixth of the Internet used the service to watch Felix Baumgartner dive from space in 2012, Google says, while over 21 million tuned into this year’s Coachella.
Now YouTube wants to make live streaming even more accessible.
“Today, we are announcing a new chapter in bringing the power of live video to creators everywhere,” the company said on its official blog. “Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands.”
Once this happens, you won’t need any additional apps to live stream to YouTube. Just open up the app, hit the capture button, take or select a photo to use as a thumbnail, and start broadcasting to your fans and subscribers.
During the broadcast, you’ll see messages from viewers in near real-time, Google says — and they’ll pop up on screen just like they do in apps like Periscope from Twitter. You will also get all the features you expect in the YouTube mobile app.
That includes the ability to search for live streams, find them in recommendations and playlists, and protect them from unauthorized use. “And since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there,” Google says.
For now, live streaming is only available from selected channels, but YouTube promises it will rollout “more widely” soon.
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